Created an Ad campaign to increase brand awareness for a Smart Indoor Security Camera. The various ads were used in different social media platform including Facebook, Instagram, and TikTok. In order to recognize who, the ad was going to be marketed to, I created multiple customer persona. With that I was able to understand what demographic to target, what their goals would be, and their barriers. In the end, the Ads were primarily focused on parents to help look over their children.

The Ad campaign was successful in its goal of not only increasing brand awareness but also in converting customers. A single Ad campaign brought in over 200 sales of the product within the first month, helping the company exceed quarterly goals for the product.