Assigned with the task to create a logo for the brand Celectigo. The idea behind the brand name was to combine the word select and go. My approach was to make a word mark that could be used across various platform such as mobile and print.

I used the two company colors to separate the word while keeping it all together. The letter "o" had arrows incorporated into it to implement the original idea of select and go. Meanwhile, "go" on itself could also be used as a favicon and app icon therefore it was picked to be the brighter color. The arrows on the "o" itself was part of a branding effort to make it recognizable and synonymous with Celectigo.